American Sustainability Initiative began in 2008 as a fireplace discussion amongst a few redevelopment professionals concerned about the dire state of household economics in America. Through their involvement in hundreds of housing projects they constantly saw pricing and value that didn’t make sense. The problem had been festering for quite some time but the recent years of escalating home prices accentuated the seriousness of what was becoming a national problem. Prices were out of whack which was causing people’s budgets to get out of whack. For decades spending 30% of one’s income on housing costs resulted in an economic lifestyle that was manageable. That was the past. In recent times more and more households were seeing their budgets stretched to where that manageable 30% now exceeded 50%. To make matters worse stagnating salaries and escalating costs for healthcare, transportation, communications and taxes put an additional squeeze on budgets pushing them to an intolerable level.
As 2009 rolled in the AmeriSus team decided to confront the problem head-on to see if there was something that could be done to help get things back in check. They took a detailed look at all that comprised the household budget and determined that the cost of housing and associated operational and day-to-day expenses were what needed to be targeted. Then they met with everyone involved in housing to understand from concept to occupancy what was happening. They looked at how homes were designed and built. Why were certain things done as they were? How much time did each task take? What did buyers want? What did builders promote? What did everyone really need? How should energy and sustainability needs be addressed? They went to existing homeowners and talked with builders large and small. They conducted focus groups amongst prospective buyers and tenants of all ages. Then they went back to the drawing board and started to think about housing in a different way. Their priorities focused on: affordability, energy efficiency, simplicity (saving time and money), marketability, sustainability and job creation. They developed a new product and then a proprietary implementation system for getting homes built across the nation. They changed the process so that buying and building became a modernized methodology where system and purpose work together so that all the parties involved (manufacturers, builders, lenders, buyers and even tenants) could become part of an exciting new experience. It was a long journey in a difficult period of time, with many saying that jumping into the home construction business at that time was a wrong move.
We thought it was the best possible time. In the years that would follow many of the builders that survived the industry’s contraction realized that to prosper they needed to find a new way to reduce costs while at the same time establish a level of differentiation that was something more than low price. Those that gave AmeriSus a try realized that we have come up with the single most revolutionary approach to low volume home construction to come about in the 100 years. Our homes are recognized not only for their affordability but for their high quality and value embodying state-of-the-art systems for efficiency, unique designs for practicality and well thought out products and materials for sustainability. Our homes are attractive, comfortable, and fun. They are setting the stage for a new era in homeownership where great joy is generated because of what one’s home can do for the occupant rather than what that occupant needs to do to stay in their home. That’s smart living!
AmeriSus makes it easier for builders to deliver attractive, affordable, super-efficient homes so that in today’s difficult marketplace the AmeriSus brand creates a differentiated edge. For starters the most significant difference is value. AmeriSus homes provide the darn best price to value equation in the new home business simply because the goal from the beginning has been to create what we call “Smart Homes for Everyone”. By re-engineering and optimizing the process of building AmeriSus has substantially reduced waste in labor and materials. That savings is injected back into each house creating higher value and quality while at the same time a lower (actually affordable) price. AmeriSus through its proprietary Ready Build™ system manages all of the design, engineering, product & technology selection, procurement, logistics and scheduling for each project whether it is a single vacation home in the mountains or an expansive infill townhouse project. In either situation the Ready Build process allows the builder to focus on what he does best “building”. Home construction has gotten complicated to the point where all the front-end activities as described above are a major consumer of time and money. Through systems engineering & computerization AmeriSus pulls together all that work, dozens of suppliers and hundreds of homes into a modern automated process that is smooth, efficient and cost effective.
As is evident by the thousands of homes built around the country each month, it seems as though anybody can build a house. But, the question becomes do you want to live in a house built by just anybody? We don’t think so. Simply put, AmeriSus studied what everyone else was doing and then went back to the drawing board and asked its team; “how would you do it if the goals were different? Rather than focusing on quarterly earnings, executive bonuses and land acquisition, we established a set of goals that every AmeriSus team member could understand.imply put, AmeriSus studied what everyone else was doing and then went back to the drawing board and asked its team; “how would you do it if the goals were different? Rather than focusing on quarterly earnings, executive bonuses and land acquisition, we established a set of goals that every AmeriSus team member could understand. Those goals in order of priority were: affordability, energy efficiency, simplicity (saving time and money), marketability, sustainability and job creation. Each target was important and AmeriSus management insisted on achieving significant gains in each without compromise. Through this process every aspect of planning, design, engineering, materials, systems integration, procurement, logistics and construction were evaluated. Extensive research was conducted to determine how builders built, what buyers desired and how all the parties involved in the home building process interacted. From there the process was re-engineered cutting out waste in labor and materials while at the same time identifying components that improved the overall building process or end product. AmeriSus reached out to owners of new homes, listened to their complaints and suggestions and created solutions for those issues. Bottom line is that a product was created that truly is best-in-class.
The task of coordinating all the varied aspects of optimizing the construction of an AmeriSus home is a huge undertaking. For that reason, from the onset, AmeriSus decided to stick with what it could do best and let experienced builders throughout the nation do what they do best. AmeriSus is structuring a network of top notch mid-sized builders across the nation to work with AmeriSus and be the local preferred AmeriSus builders that can put AmeriSus homes in place and interact with buyers on a local basis. More and more builders are being selected each month.he task of coordinating all the varied aspects of optimizing the construction of an AmeriSus home is a huge undertaking. For that reason, from the onset, AmeriSus decided to stick with what it could do best and let experienced builders throughout the nation do what they do best. AmeriSus is structuring a network of top notch mid-sized builders across the nation to work with AmeriSus and be the local preferred AmeriSus builders that can put AmeriSus homes in place and interact with buyers on a local basis. More and more builders are being selected each month.
Let’s face it. Home construction is a local business done best by local people. Sure a big corporate entity can come into town, buy up some land and maybe even finish the project. If they don’t deliver what was promised it really doesn’t matter because they won’t be back for a good long time. That’s not the case with somebody that’s been around for years and plans to be around for many years to come. A local builder wants to be successful to the point where satisfied customers help do his marketing and word of mouth brings in new business. That level of quality and reputation is what AmeriSus felt it could be a part of by brining all those builders a better way to work. So getting past the concept that anyone can build a house we at AmeriSus have a lot at stake riding on local people making good things happen.
Also recognize that that same philosophy was applied to the materials and building components going into AmeriSus homes. The Amerisus team of engineers and procurement specialists focused on getting quality materials that made it easier for local builders to construct a better house. One of those previously mentioned goals was job creation. Wherever possible we have sought out high quality product that is made or provided by hard working dedicated people working in America. If they are employed we want to keep them employed. If their jobs are at risk we want to help get their business running better. Where opportunity has allowed we have helped to create new jobs and get people back to work. In other instances we have even come up with products that simply didn’t exist previously so that we just might create entire new lines of business that become a part of what makes AmeriSus great.
Local builders that have been successfully building residential homes in communities throughout the nation are becoming a part of the AmeriSus Experience. That professional talent and know-how is being applied to the construction of single-family homes, neighborhood developments, municipal housing projects and even neighborhoods for the military.
That’s the question people ask the most and it is the subject the AmeriSus team just can’t stop talking about.
Somewhere along the line people got confused about what was smart. If you buy a buy a new car and save 15% off the sticker price that’s smart. If you pay more than it is worth that’s not so smart.
When you buy a typical home built by a big company you pay a premium for a whole variety of reasons. First there are the million dollar executive salaries and bonuses. Then the repayment of multi-billion dollar loans and debts incurred in recent years. Then there are marketing centers, sales offices and an endless parade of sales people. And that just touches upon the administrative and overhead costs of being big.
That area is the first place where AmeriSus is different. Our professional team is comprised of a bunch of nice, hardworking people solely focused on getting the best darn homes possible out to people that are looking for a better way to live. No huge bonuses or salaries at AmeriSus. Everyone here is like everyone else, figuring out how to pay next month’s bills rather than where to vacation on their yacht. We have poured out our hearts and pocketbooks into making AmeriSus a success. No loans or debt to repay. If President Obama could use the internet to get elected we are going to use it to get fantastic new homes out to builders, buyers and tenants. No costly marketing centers or sales offices for us. We have taken every aspect of designing, engineering and building a new home and reworked the details to save money so that AmeriSus builders can construct a better product and buyers can take advantage of that savings. And finally we have gone to some of the best companies in the world and brought them into the AmeriSus building machine so that their fine products delivered in volume can become a part of the AmeriSus initiative of delivering Smart Homes for Everyone.
Now to talk about our homes, how they have been engineered and the superb materials, systems, appliances and components we provide click on the “our homes” tab.
We could write pages about the differences between an AmeriSus home and the standard “tract” home built in Anywhere, U.S.A. In the weeks to come, as we continue to expand our website we will highlight these differences.
Almost anywhere. If you are a builder or a buyer in the continental United States you can be building or buying an AmeriSus Home. Yes AmeriSus fully recognizes that from region to region things are different. All AmeriSus homes are designed to the International Residential Building Code (IRC). For projects where, as an example, house designs require specific attention to seismic issues or hurricane issues AmeriSus is ready and able to modify and adjust its homes accordingly. Also, many of the initial AmeriSus designs were geographically focused from a design point where they might be a bit unusual in a different geographic location. The AmeriSus design team will be releasing new designs that blend well in numerous new regions.
To accomplish that task AmeriSus Homes are designed to conform to the International Residential Code (IRC) for one & two family dwellings and townhomes not more than three stories above grade. For region specific modifications for hurricane or seismic (as an example) we will work with the builder/developer to make the necessary regional modifications. Adherence to additional local codes or specific local ordinances is the builder’s responsibility.